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In this insightful episode of the Documentary First Podcast, Christian Taylor, David Paterson, and Todd Anderson delve into the data and hard-earned lessons from the theatrical release of The Girl Who Wore Freedom. They explore the surprising factors that influenced ticket sales, including screening schedules, ticket pricing, and the often overlooked role of theater advertising—or lack thereof. The team shares their experiences with the logistical hurdles of distributing physical drives and the critical importance of targeted outreach to specific audiences. Reflecting on their journey, the hosts candidly discuss the missteps and lessons learned, underscoring the necessity of strategic planning, research, and building strong partnerships in independent film distribution. This episode is a must-listen for anyone navigating the complex world of documentary filmmaking and theatrical releases.
No DocuView Dèjà Vu this episode
04:21 Theatrical Release Details
07:46 The Impact of Matinee Showings
09:01 Personal Interruption: Wedding Announcement
12:50 Return to Discussion: Advertising and Theater Cooperation
15:52 Personal Interruption: Wedding Update
17:15 Return to Discussion: Naivete and Theater Advertising
2115 The Importance of Deliverables and Advertising
22:13 The Impact of Deliverables on Profit
23:24 The Challenges of Physical Distribution
26:22 The Role of DCP Suppliers in Distribution
27:36 The Importance of Organization and Tracking
28:32 Theaters’ Lack of Advertising and Responsibility
29:13 The Importance of Targeted Outreach
30:07 The Impact of Ticket Prices on Profit
31:22 The Success of Film Festival Screenings
32:39 The Importance of Local Outreach and Partnerships
35:36 The Importance of Research and Targeting
38:09 The Success of In-Person Screenings
42:00 Closing Remarks and Future Plans
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